Mercury is the largest privately owned, full-service performance marketing agency in the country, with headquarters in Santa Monica, CA and offices in New York, NY; Framingham, MA; Princeton, NJ; Philadelphia, PA and Chicago, IL.
Mercury has been a leader in the direct response industry for well over 20 years. During that time we have introduced and managed many of the most successful direct response campaigns in history. We know the industry inside and out, and our experience spans every imaginable direct response product and service category.
Mercury is the leading expert at generating consumer transactions and acquiring customer leads through the use of television and digital media. We are totally focused on measurable results and maximizing ROI for our clients. We have led the way in creating industry-leading analytics and media management systems that allow us to optimize daily campaign performance and provide powerful industry insight.
We have been longtime innovators in both Long Form and Short Form direct response advertising. Mercury was the first to offer a Performance Guarantee Model – the first CPA for Short Form TV. We pioneered the first turnkey, full service Hispanic direct response advertising practice. Most recently, we have expanded into online with the addition of Mercury iMarketing, a full service digital agency with a complete suite of online advertising services. Mercury now offers fully integrated offline and online solutions to clients.