Multi-faceted and real-time, MediaTrak is a one-of-a-kind wonder when it comes to optimizing your performance.
This proprietary, state-of-the-art analytics and media management system was created solely for Mercury Media and our clients. It is both a performance analytic system and a media management system that organizes individual response data hour-by-hour, program-by-program.
MediaTrak™ allows our staff to assess results immediately so they can analyze your campaign daily and evolve it to become increasingly profitable. It incorporates tools that enable historical performance analysis, customer identification and demographic and geographic response. Stations, spots and time periods that produce your target cost (or better) are expanded. Those that miss the mark are canceled or re-negotiated to improve overall performance.
MediaTrak represents a real competitive advantage—which means real results for you.