More and more marketers are using direct response to establish their brands and drive retail traffic. Some marketers launch using DRTV, sell direct to consumer, build awareness and demand for their product, and then drive it to retail. Once in retail, they continue to use cost-efficient DRTV to drive direct sales and retail traffic. Still other marketers already have a strong retail presence and use DRTV to accelerate sales. Both these formulas have met with great success – and, with our proven expertise and strategies, Mercury has been executing them for years with some of the top marketers in the industry.