Generating qualified leads cost efficiently requires a fully integrated cross platform strategy. Each category and brand is different, so you need to strike the right balance of online and offline lead generation. At Mercury Media, we’ve proven hundreds upon hundreds of times that direct response TV is an extraordinarily effective medium for lead generation. DRTV gives your message an incredibly broad reach and impact. When combined with targeted online lead generation and search marketing, Mercury can generate large volumes of qualified leads with maximum cost effectiveness.