Senior media behaviors have changed over the past few years, with patterns emerging in certain channels and device adoption. Seniors are still dialing up businesses, but phone call leads are accompanied with well-researched questions that sales agents need to be prepared for. With trusty tablets in hand, seniors are researching products they see while watching TV.

There’s an old trope that as you get older, you get set in your ways. While there are an awful lot of seniors out there “appointment watching” certain TV programming, there are just as many Super Seniors signing onto social media. We have a trove of historical data in senior-focused categories that allow us to see how seniors have responded over the years. We adapt the nuances of each category to the universal insights we continuously surface. The result? Better strategies. More phone calls. And if our clients listen to us, more web copy in larger fonts.

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