When we design anything, from banners to full-blown websites, a handful of sources inform our design. First we ask who are we trying to influence, then, what are we trying to get them to do? Then comes the big question, WHY will that user convert? And what touchpoints have the user been touched by before the initial visit to the site, or subsequent visits?
Answering all these questions is key to our effective approach. Mercury iMarketing’s work is based on the understanding of the whole – of the entire experience to and from the point of the all-important conversion.