With Hispanics 50 million people strong in the U.S. and growing, it’s no wonder national advertisers, media buyers and brands are spending hundreds of millions on Spanish-language direct response campaigns.
Mercury is expert at achieving optimal DR performance. Now we’ve proven that we do it “en español” too! Our dedicated and highly experienced team executes start-to-finish turnkey solutions. So you get your Hispanic direct response TV campaign up and running faster and performing at maximum potential.
Our Hispanic direct response TV marketing pros and media buyers leverage your campaign for optimum bottom line impact. Depending on your category, Mercury parallel plans alongside general market media buys. By integrating Hispanic budgets into your overall budget you will find that you can improve overall campaign performance with lower acquisition costs (CPOs), higher lifetime values (margins) and more frontloading (MERs).