Short Form

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The Mercury Media Short Form team has a deep understanding of direct marketing – not just direct response. We conduct performance–based direct response planning that is focused on generating business results, not mere media results. We’re unmatched in our ability to model acquisition costs and inform media plan development. We know what it takes to be successful.

We optimize “beyond the buy.” We provide on-the-fly direct response campaign optimization, making real-time modifications to not just your media schedule but to your creative and conversion process as well to get the best results.

Our deep experience and extensive database supply a wealth of valuable insight and historical data that we leverage in our media planning and buying process. Let the Mercury Short Form team make you a success.

We’re relentlessly focused on driving predictable and profitable results—and it guides our Short Form DRTV planning, media buying and analysis.


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